The top 105 teams of this year’s Ajujaht will have the opportunity to present their ideas to the jury at the end of November. From there, the 30 best teams will be selected to enter the valuable development program of Ajujaht.

“The current revolutionary time has facilitated the birth of numerous new business ideas and innovative solutions. For example, one idea offers public speaking training in a VR environment, which once again shows a change in thinking – many conference presentations are now made virtually. One of the unexpected ideas is the e-babysitter platform, which brings together parents and babysitters working in the home office who can offer their service across the digital bridge, ”said Aigi Kukk, Enterprise Estonia’s innovation service manager, who was one of the idea evaluators. According to him, this year there were several crisis-inspired business plans, which included solutions for making companies’ supply chains more efficient, as well as offering digital solutions on mental health, which are very topical at the moment.

According to another evaluator, Tatyana Vakulenko, the topics of environmental protection and sustainability have also emerged among the ideas. “Many ideas came from the field of green energy production, but they are also thinking about how to use existing things longer. And just buy less – you can always borrow! The ideas came from extending the life of electronic batteries, avoiding wasting restaurant food, creating rental platforms for things, and re-using old manor houses, ”said Vakulenko, head of the SME segment of SEB’s brain-hunting partner SEB.

Mihkel Rembel, a start-up expert working at Microsoft, highlighted the innovativeness of Estonians in the field of green revolution and tourism. “The evaluation of the 100 best business ideas showed that more and more digital solutions are reaching the green economy and tourism. In the latter area, I bring out the idea of ​​virtual experiences that take the Japanese from Hiroshima to Tsiatsungõlmaa in Võru County in a few minutes, ”said Rembel.

Peeter P. Mõtsküla from the law firm Triniti evaluated new ideas based on his specialty. “It’s great to see so much enthusiasm when coming up with new ideas. However, it is worth noting that in the heat of a new beginning, one should not forget what framework the business environment places around the new company,” he said. For so many ideas, the question arose as to what kind of problem they were trying to solve or why they were pushing into a market where there was already quite intense competition. Agreements are also often made in a hurry and carelessly when starting a new thing. “From the very first days, one should also think about the legal side related to starting a company. Establish the rights and obligations between the founders and the company and make sure that all the intellectual property created jointly remains under the control of the company to be established. The principles carefully set at the beginning will prevent a lot of confusion and conflicts in the future,” added Mõtsküla.

Of the 105 ideas that have progressed, 55 are from Tallinn, 16 from Harju County, 11 from Tartu, 2 from Tartu County, 4 from Pärnu County, 3 from Järva County, 3 from Ida-Viru County, 2 from Lääne County, 1 from Põlva County, 1 from Rapla County and 1 from Saaremaa.

Ideas are divided into areas: 31 information and communication technologies, 22 social entrepreneurship, 8 tourism and service economics, 6 industry and design, 6 health and biomedicine, 5 energy and environment, and 5 creative industries. 22 advanced ideas were placed under another category.

See all ideas in the TOP 100 section.

The brainstorming has been initiated by Enterprise Estonia. The competition partner is SEB and major sponsors Elisa, Maxima and Microsoft. The implementation of the competition is financed by Enterprise Estonia from the European Regional Development Fund. In addition, Ajujaht has investors from EstBAN, the law firm Triniti, Tartu Loomemajanduskeskus, Saue parish and support from the cities of Tartu, Pärnu and Tallinn.