The winner of this year’s Aujaht will take home 30,000 euros in prize money, and the second and third places will not leave empty-handed either. Already at the beginning of the Ajujaht program, the best 20 start-ups gained access to the accelerator program package, which included access to the Ajujaht network (mentors, supporters, cooperation partners, experienced founders) and special offers and prizes from various supporters and ecosystem partners. But what exactly does this year’s prize fund contain?

The Ajujaht prize fund consists of various elements, which all gained access when they entered the accelerator program. As the Ajujaht program progressed, access to various elements of the prize fund also increased.

Prizes for finalists:

• Ajujaht winner: 30,000 euros
• Second place: 15,000 euros
• Third place: 7,500 euros

Special prizes from supporters:

• SEB Entrepreneur of the Future special award: 5,000 euros
• Special award from the city of Tartu: 5,000 euros
• Special award from the city of Tallinn: 5,000 euros
• Net Group special award: 8 hours of technology manager service
• T1 center special award: sales, office, or warehouse space for 6 months
• Triniti Law Firm special award: legal aid worth 2,000 euros

Other awards:

• Impact Day tickets for teams participating in the accelerator program and three pitch finalists in the demo area
• Participation in Europe’s largest technology conference, WebSummit, for teams that have reached the TV round
• In addition, selected start-up companies had the opportunity to apply for a syndicated investment of 150,000 euros put together by Estonian business angels.

The winner of Ajujaht will be announced on the evening of December 30 live on ETV.

The Ajujaht accelerator program and TV competition is a collaboration between the public and private sectors. It was initiated by the joint agency of Enterprise Estonia and KredEx. The partner of the program is SEB, and the sponsors are Elisa and Microsoft Estonian Development Center. In addition, the program is supported by law firm TRINITI, T1 Mall, Net Group, Maag, Tallinn, Tartu and Pärnu.

Ajujaht is carried out by CIVITTA, Optimist, and ERR. Over the years, nearly 5,000 business ideas have been submitted to Ajujaht, and several of them have grown into local and international success stories. The best-known examples include Bolt, Bikeep, Click & Grow, GoWorkaBit, FoodDocs, Groveneer, Timbeter, and many others.