Icehole Pitching at sTARTUp Night

16 Mar

Startup investments are freezing cold while the investors’ seats are burning hot!

In this legendary pitching event, we’ll get our hands and feet wet to prove the point – startups will show their unearthly skills of pitching and fighting for their business while having cold feet (and cold body), hustling through the icy conditions while investors need to pick fast and choose smart before they overheat in their bubble-bath!

Who is going to have cold feet and who is staying in the boiling water too long to leave, we’ll find out in this treacherous battle for survival – the first ice-hole pitching event (on steroids) in Estonia, the first too-hot-to-handle investor bathtub club.

The event is moderated by Erik Ehasoo, Project Lead of Ajujaht, Estonia’s largest non-equity startup accelerator.

Not sure if you’re up to it? Each participating startup is invited to participate in cold preparation and breathing training by Madis Meister, a Wim Hof Certified trainer. You’ll be well prepared!

Startups, sign up for the pitching event here now (only 6 will be selected!):

Deadline for application: 12.03!



Winner will get directly to this year’s Ajujaht TOP40 program (Estonia’s largest non-equity startup accelerator), 1000 euros cash from the city of Tartu, Latitude59 conference tickets, sTARTUp Day 2024 ticket and plenty of other cool stuff!

Meet the investors:

  • Reima Linnanvirta, Trind VC
    · Kristel Kruustük, Founder & Board Director, Testlio
    · Raimond Tamm, Deputy Mayor of Tartu
    · Harri Tallinn, Angel & Ajujaht Program Manager
    · Kristina Lillo, SEB Innovation Lead


Icehole Pitching is a side event of sTARTUp Day 2023 – the most startup-minded business festival, taking place on 15-17 March 2023 in Tartu!


Initiated by

The Ajujaht accelerator programme and TV competition is a collaboration between the public and private sectors and is created by Enterprise Estonia.

Initiated by: EAS